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Search engine optimization and advertising
In today's world has created the network became popular all business has a website which they use mostly for publishing their products and services.With the advent of search engines is to become easier for customers to search online for things for a successful website ... its link to land for the first three pages that the search engine results and ranking of the page should be high meaning many visitors come to the site. This can be achieved by applying search engine optimization or SEO are called. This is a marketing strategy that increases the quality and quantity of traffic flow to a specific Web site via search engines.
SEO only search engine results, but also pictures, video search and industry specific vertical search engines. It determines how the search algorithm that finds what functions and popular among people. When you send a link to the Web site, search engine spider crawls through a page to collect links to other pages on the server and stores the pages of the search engine. The information collected on these pages has been sent to the indexer, whose role is to extract information from those pages such as keywords and their weight, the location of the page and links to other stored for the spider to crawl in the future.
Initially, the algorithms of the search engine optimizer would depend on the keywords, Meta tags and index provided by the administrator. Meta tags provide information about a particular page, but using them for indexing of your pages will not succeed as some Webmasters add Meta tags is not relevant to increase the number of hits, and obtains a huge advertisement revenue. They even change the HTML of your Web pages to achieve a good ranking for your page. But it was a case of abuse as it is brought to irrelevant.
Then the search engines using a complex ranking algorithm, which were difficult for webmasters, Web surfers to provide treatment with genuine results. The Web page's ranking was calculated mathematically by functions using strength and amount of incoming links. The lower the rank of top prospects than actually viewed by a person. Algorithms were developed which later considered other various factors such as page rank factors outside the page such as a hyperlink.Since webmasters could manipulate the page rank, they began exchanging, buying, selling links link mail and even lead to the creation of many sites dedicated for this purpose.
Algorithms became more complex by passing each day, the top search engines and their algorithms are kept secret.As the cost of increased SEO, advertisers were roped ????? it, that caused finally a high-quality Web pages.Although investing in SEO is very fruitful, but at the same time it is dangerous because with out any notice algorithms used are bound to change the search engine will stop ??????? visitors to the page.Many consultants are available on the market that provides SEO services.They manipulate the HTML source code of the site such as menus, shopping carts, and sometimes even the contents of the website to draw more traffic from search engines such as Yahoo ... has algorithms to extract pages not on the page rating but according to the cost per click or cancellation charges, if the publisher wants to be the page that contains the ad, is required to pay money for it is a dispute, as the only large businesses can increase the number of hits of their page but not less business who encounters a page with better quality.
Google Ad words researcher awareness search box should be words that are typed by surfers. home million pixel idea started ????????, which is a kind of graphical advertisements. depending on the amount of pixels, sell Publisher. keyword advertising involves advertisers buy the URL of the site, place their ads. therefore its own SEO is a market in which he gives great results for es businesses Web.
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