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Research publication
Research ???????? is to produce more efficient than advertisements motivating customers to purchase a product or service. The research can be based on a specific campaign or ???????? can be more general, based on how many advertisements create an effect on the brain of people. Lots of mixed approaches to go on doing research ???????? such as economical, psychological, sociological demographical.
When you design an advertisement for a specific product has many things have been looking like that it can be displayed, the ad will be printed newspaper s or magazines or broadcasted on TV or radio and the Web. many methods to collect information relevant to be regular. The research itself is of two kinds, syndicated and custom. Syndicated research is a single research by the company is also available to other companies. Custom research is research based on certain criteria, is a company, its results will be available only to that company.
Pre-testing or examination copy is a type of customized research that determines the effectiveness of advertising on the market before you publish it or before final production. Pre-testing is done as the more likely that you will be publishing all pre-testing be applied multiple times. This is accomplished by studying the level of attention to customer needs, motivation, communication and entertainment brand, linkage.Flow of emotions and the flow of attention tiled, learned separately. results are applied to the ads that are still open to identify weaknesses and replace them. Reliable feedback loop to guide the researchers, both the client and the Agency to work in harmony. Tests should be applied during the planning phase is an advertisement. This is an early stage, the predictive results.During this process the selected images and used as a composite print ad campaigns.
Research track post-testing or ad syndication or personal.Studies are carried out over a period of time or continuously.The research is to understand ????? linkage brands, performance, advertisements, product preference along with attitudes and usage.They are made using telephone interviews or execution, or the Web. testing of the finished publication provides the confidence and it gives an idea is the same as strategy.
All of the above studies should facilitate the development of advertising to make the customer the end product is easier to achieve.The study should contain rational information encountered not only knowledge but also to surface provide deep vision which will open a window to a client's customer in mind., also provide accurate information based on facts, on the basis of an imaginary not, thinking he can explain. the role of a complete marketing program advertisement. working vacuum will not get the desired result.
The root is to provide a thorough understanding about consumers improve techniques and other marketing decisions and advertisement. traditional methods of qualitative techniques have been improved, to analyze the information with good insight.
Likes and needs of customers rapidly and difficult to track, but must be studied in order to raise the quality of the changes are due to advertisement. huge number of possibilities offered by the market.
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